About Us

We are a team of specialists, not generalists. We are renowned not just for what we do, but how we do it. For nearly two decades, our team has proven, time and again why our clients partner with us long term. Put simply, our success is your success.

We make it our business to know yours.

We immerse ourselves in our clients’ organisations to become an extension of their team, while still maintaining a level of objectivity that enables us to provide fearless, tenacious advice. We measure our success against the degree to which they thrive andembrace accountability as integral to the success of every working relationship.

We have the best people.

We don’t have a B-team. We are credentialed former journalists, Government professionals and lawyers who have made the transition into corporate communications and public relations, bringing with us our contacts and our impeccable IP.

We have the best intel.

We are deeply and seamlessly networked into the highest levels of media, business, industry and government. Our clients, partners and contacts respect our opinion because they know we play it straight.

We get results.

We consistently deliver measurable commercial benefits because we have the right combination of creativity and commercial focus. We don’t make promises we can’t keep and we always deliver beyond expectations.

We take it personally.

The team you meet is the team you work with and they are always on call. By truly partnering with our clients, we deliver the outcomes of a large firm, with the personalised attention that only a boutique business can offer.

Our Team

Gemma Tognini

Founder and executive director

Gemma is the founder and Executive Director of GT Communications.

She is a strategic communications and reputation management specialist with 30 years’ experience in corporate life and media, advising both private and publicly held clients in a range of sectors.

Gemma established the firm in 2003 and has overseen the businesses’ strategic growth on a national scale, while fiercely guarding the values that make GT Communications so highly sought after:  fearless advice, relationship before transaction.

Gemma currently works at strategic level across the business,  with clients in both the corporate and consumer practices, and heads up the reputation management and crisis communications team.

Prior to starting GT Communications, Gemma was a Chief of Staff and broadcast journalist with the Seven Network.  In 2014, Gemma was named Business Owner of the Year in the prestigious Telstra Businesswomen’s Awards and was a finalist in the Entrepreneur category in 2017.

She is an opinion columnist with the Weekend Australian, and the West Australian, and a contributing broadcaster on the Sky News network, as well as Macquarie Radio.  Gemma is an experienced international keynote speaker on subjects as diverse as media strategy, crisis and reputation management and developing business culture and sustainable growth.

Gemma has served as a non-executive director of Surf Life Saving WA and The Salvation Army (WA).

Willie Rowe

Specialist Advisor

Willie has over 30 years’ of experience providing corporate affairs advice and support at strategic and operational levels to governments, industry and community sectors. The former Chief of Staff to WA Premier Colin Barnett, Willie worked with GT Communications immediately post that role, before spending three years as the CEO of Screen West.

Willie re-joined us in 2021 bringing three decades of high-level experience and deep, national networks to the team. Willie has a renowned ability to understand the core of complex issues and develop messaging and strategy that delivers commercial and policy outcomes across a range of sectors. He is a stakeholder engagement specialist who understands the intersection of policy and community, with a proven ability to risk manage the most delicate scopes of work.

Katie Rodwell

National Client Services Director

Katie Rodwell is a senior corporate affairs and communications specialist with a global bank of experience both agency and client side.   Katie leads the consumer and retail practice, bringing broad expertise in strategy, planning and campaign management to her work.

Katie has spent nearly 20 years running high impact PR campaigns in both agency and in-house teams across Europe, Asia Pacific and the Americas, consulting across a range of industries including financial services, technology, telecoms, not-for-profit, travel and tourism, government, healthcare and professional services.

She has previously worked with American Express, Toyota, Australian Department of Foreign Affairs and Trade, Australian Paralympic Committee, British Telecom, Motorola, News Limited, Robert Half International and Virgin Money.

Brent Fleeton

Senior advisor

Brent is a proven strategic advisor, who is active and well-connected in Perth’s business and public sector community, having worked across a wide range of industries throughout his career. Brent guides his clients through complex scenarios, drawing on his extensive experience to provide a high level of advice.  He is also experienced at working in the fast-paced environment of campaigns, partnering with clients to capitalise on opportunities, by driving debates and influencing outcomes.

Brent is also deeply committed to the future of Perth and Western Australia. As a City of Perth Councillor he is part of the new leadership team moving our city into the future.  He serves on both the Audit & Risk Committee, the Policy & Legislation Committee, represents Perth on Tamala Park Regional Council, and is a deputy member of the Development Assessment Panel.

In addition to his experience in government, Brent has previously worked at NBN, the Chamber of Commerce & Industry, and the Chamber of Minerals & Energy.

Emilie Dye


Emilie Dye has a strong background in stakeholder communications, advocacy, corporate communication, and policy development. She has an innate ability to distil complex matters into clear, articulate messaging.  She is a proven strategic thinker and provides advice which is commercially sound and highly strategic.  Emilie has a natural understanding of the nuanced yet critical role of messaging and narrative as tools to support broader strategic and commercial outcomes.

Prior to joining GT Communications, Emilie was the Policy Director at the Australian Taxpayers Alliance, a role in which she produced material for audiences as diverse as the Senate Economics Committee and the Australian Financial Review as well as various other stakeholder groups.

Emilie has a degree in Economics from George Washington University in Washington, DC and interned at the Cato Institute before moving to Australia.

Lauren Burwood

Senior Advisor

Lauren began her career as a commercial lawyer at one of the largest corporate law firms in Australia. After four years of providing strategic legal advice to blue chip clients across a range of disciplines and industries, she moved in-house as a communications professional and spent the next 10 years honing her craft.

Lauren has worked at a senior management level in complex listed organisations advising across a wide range of industries, including energy, residential and commercial property, mining and resources, construction, retail, hospitality and government. She has six years’ experience working with clients in the property sector (three as a lawyer and three as a communications specialist).

Lauren builds relationships based on integrity and authenticity, an approach that has led to the creation of a well-developed network of media contacts. Lauren’s solid business acumen and keen creative flair mean there is nothing she loves more than crafting strategies and creating stories that help businesses achieve their organisational objectives.